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Here is a selection of beautifully crafted chocolate eggs made by top patissiers such as Pierre Hermé and Alain Ducasse, mixed up with Pysanki, Ukrainian Easter eggs, decorated with superb traditional folk designs, some of them rather primitive-looking, using a wax-resist (batik) method. The word pysanka comes from the verb pysaty, “to write”, as the designs are not painted on, but written with beeswax. A-Gent of Style couldn’t help thinking that some of their patterns would make terrific fabrics. Wouldn’t you agree?

Wishing my A-Gentees a happy chocolate-induced Easter.


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“AIR FRANCE IS IN THE AIR”





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Last week, Air France unveiled its new campaign “Air France, France is in the air” in the press and on posters with coverage in twelve countries (France, Germany, Brazil, Canada, China, Spain, USA, Italy, Japan, Russia, Senegal and Switzerland) as well as on the internet, social media and on the radio. Created by BETC agency Paris and beautifully shot by Argentine photographers Sofia & Maur, the new campaign consists of visuals offering a surprising mix of heritage history and modernity creating a lively and exciting message, in line with the French lifestyle. The poster ads are a mixture of visuals advertising Air France’s services, and others promoting the destinations served by the airline.

The retro and funky imagery at the centre of the work focuses mainly on pleasure, youth and vitality and playfully draws on clichés associated with the various countries featured: the Moulin Rouge, the Eiffel Tower and a woman wearing a beret, the French Revolution, master chefs, and haute couture (a woman reclining in Marie Antoinette-esque splendour).

They also illustrate the services offered by Air France: the comfort of the A380,
the new La Première cabin, the new Business cabin C’est Si Bon, gastronomy,
the network and SkyPriority, with 12 additional visuals depicting iconic destinations served by Air France such as Paris, New York, Dakar, Rio, Tokyo, Rome, Beijing etc.

Advertising doesn’t get more oh la la than this!



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 – All images by Air France and Sofia & Maur –

 

 

BOOK END No12



 
Spring is officially amongst us, it’s time for a re-naissance and spring cleaning is in order, in the house and in life.

Here is A-Gent of Style‘s selection of the latest publications that have piqued his interest recently.


Don’t forget you can hover your cursor over each image to see the rest of the book cover or click on the image to see the cover in full in a new window.



All books are available or can be ordered from
The Bookshop at the Design Centre Chelsea Harbour +44 (0) 20 7351 6854 / @theBOOKSHOPat

And if you’ve missed the previous instalments of Book End, you can catch up and see the other fantastic books A-Gent of Style selected for you over the months:Book End No1, Book End No2, Book End N03, Book End N04, Book End No5Book End No6, Book End No7, Book End N08, Book End No9, Book End No10, Book End N011.


Happy reading!




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