HOTEL de JOBO
Joséphine Bonaparte was actually born Marie Josèphe Rose Tascher de la Pager. Try that as an Instagram handle! But in today’s world, the once French Empress would probably be known on social media and in celebrity magazines as JoBo.
The Martinique-born lover and first wife of Napoléon Bonaparte, Rose de Beauharnais (she was married first to the aristocrat Alexandre de Beauharnais) was renamed “Josephine” by the French emperor. Her style and elegance were emulated across Europe and her influence as an avid art collector and decorator was considerable. Idolised as a style icon and celebrated as a modern woman and trendsetter, it is no wonder she has become today the fantasised inspiration behind a new boutique hotel in Paris.
JoBo came to A-Gent of Style‘s attention only after coming back from Paris Déco Off last month. Little did he know at the time that its charismatic and talented interior decorator was herself too part of the Déco Off’s jury and that they spent the first day together judging the showrooms!
The Hôtel de Joséphine Bonaparte, in its full designation or simply JoBo to those in the know, opened last summer steps away from La Place des Vosges in Le Marais, the multi-faceted part of old Paris. The once 17th Century convent’s new decor was entirely inspired by and dedicated to Joséphine Bonaparte. The 24 bedrooms and public areas are a riot of colours and bold patterns, and an ode to all things JoBo came to symbolise and love, first and foremost her passion of roses – she had, at the time, the greatest and largest rose collection in the world that was made up of about 250 species and varieties at Malmaison. The flower can be found all around the hotel, either as a wallpaper, a chintz and the carpets throughout the hotel which have been designed by the decorator herself.
Enters Bambi Sloan. A-Gent of Style was mesmerised by all of the images of the hotel he found online as soon as he delved into her creation. Sloan’s approach is studied and intelligent but also frivolous and gay. The hotel captures the insouciance but also the refinement of the post-French revolution era as well as the eponymous heroine’s character. Sloan playfully throws bold patterns and colours together referencing to the Directoire style with a gentle nod to Madeleine Castaing too (the leopard-print carpet, the turquoise colour, the gauze curtains…). Walls and upholstery are adorned in either plush velvets, Toiles de Jouy, striped tricolour cockade, leopard-print or swirling swags of roses, some of which come from the archives of the iconic Le Manach at Pierre Frey. The explosion of hot pinks and reds of the Adelphi Paper Hangings wallpapers and friezes as well as the flower power carpet give the corridor a sophisticated and glowing Red Lights district-esque atmosphere. The trompe-l-oeil marquetry parquet and the ebonised and brass detailed furniture anchor the rooms whilst the bathrooms have a more neutral yet impactful palette of black, silver and white marble mosaics. As for the entrance to the hotel, the colourful, flowery, chintzy tented courtyard certainly sets the tone for the rest of the hotel.
Last but not least, thumbs up to the owners of the hotel for having a whole section dedicated to the interior decoration. Not only do they credit the decorator (I always find it puzzling that, online or in some magazines, the creators of what makes the whole venue are hardly ever credited; surely, without them, it wouldn’t be what it is so why ignore them!?) but also they describe the feel and design of the rooms as well as mentioning the names of some of the fabrics or wallpapers and their manufacturers. I like that. A lot.
This wacky but witty rock ‘n’ roll luxurious boudoir has undoubtedly a lot of character and is not for the faint-hearted nor the taupe brigade! It is eccentric, zany, and imbued with history and cheekiness. A-Gent of Style knows exactly where he will be heading first next time he is in ze French capital. The main dilemma will be then: which type of bedroom to stay in?…
And if you want to delve a bit more into Jobo’s life, read the feature Josephine, Imperial Tastemaker I wrote after I reviewed in 2014 an exhibition at the Musee du Luxembourg celebrating the legend.