LUXURY CHANEL SUPERMARKET SWEEP





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Kaiser designer Karl Lagerfeld transformed during Paris Fashion Week 2014 Paris’ Le Grand Palais into the most amazing giant supermarket to debut Chanel’s womenswear collection show attended by well-heeled celebrities such as pop star Rihanna and model Cara Delevingne who gladly partook in the fanciful supermarket sweep. The flamboyant aisles were replete with 500-odd Chanel-branded products in packaging designed specially for the show with over 100,000 mocked-up items on the shelves such as condiments, pastas, oils and vinegars, cheeses, charcuterie, brooms, dusters, fruits, vegetables, breads, alcohol, mops and more all stamped with the iconic luxury brand logo.


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Complete and utter genius if you ask A-Gent of Style.


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After the show was over, a tannoy announcement came out: “Dear valued customer, the Chanel store is closing. Please pick up complimentary fruit and vegetables as you leave”, which prompted a supermarket sweep as audience members pillaged and looted the shelves. Editors pounced on the non-perishable items with the Mademoiselle Privé doormats being the number one prized item to go first. Some of you might have seen some of the brilliant Instagram photos and videos by Anna Dello Russo

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Oh and the clothes? Candy-coloured tweed suiting came layered over purple glittery tops and metallic jeans. Elsewhere, tissue-thin leather tracksuit trousers were partnered up with sporty quilted cropped jackets, all set off with sneakers – some extending to boots – padlock necklaces or multi-strand pearls and full ponytails streaming in tweed rags.


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“I wanted to show the ease of the clothes, the way they walk in those shoes, the modern approach even to luxury”, professed Kaiser Karl. “Luxury should not be something like this, confined to a limited thing, that if you are lucky enough that you can buy those things, buy them, but don’t wear them to show people how rich you are. The big thing in Chanel is that we can play with everything and do whatever we want. Nobody tells us what to do, we are totally free. Which is nice.”


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Who said food-shopping shouldn’t be glamourous and that you couldn’t wear your sunnies in a superstore!? After seeing these images, even going to Waitrose will seem utterly dire.


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FAMEFLYNET - Celebrities Have Fun In Chanels Supermarket At Paris Fashion Week

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Chanel Ready To Wear Fall Winter 2014 Paris

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