STRIKING: THE JOY OF LIGHT
A few years ago, A-Gent of Style‘s apartment was burgled. After the initial shock of this violation of privacy and the traumatic experience that lingered, A-Gent realised only a fortnight later after the incident that the glass vase which was resting in a corner of the kitchen was missing. This vase contained a much cherished collection of matchboxes collected over the years from various places such as restaurants, bars, hotels, coming either from London, the UK or a long list of far-flung holiday locations from all around the world. Often, we grieve less the loss of an object with a commercial or material value than being bereft from a treasured and irreplaceable memento imbued with a strong sense of attachment, sentimentality and nostalgia. With hindsight, it was as much astonishing as comical to think the burglars would have taken the risk of getting caught for the sake of such a petty loot.
A-Gent of Style and the policemen reached the conclusion the burglars must have been a bit…batty, in every sense of the word!
Long gone are the days when establishments – bars, reception desks, hotel bedrooms even washrooms – had matchboxes for their guests to take away. Whether you were a smoker or not was beyond the point. Apart from the obvious practical aspect – lighting a cigarette at the venue, a candle or a fireplace back home, or simply giving you the contact details of the establishment – these memorabilia also provided some of us with pretty, decorative objets that made a statement (and screamed “See, I was there!” when they were strategically placed on the coffee table for all to see) with their different sizes, fonts, colours, patterns and logos. They were fun to display, arrange and decorate with and could even start a conversation. Sadly, since the smoking ban, few are the establishments these days which have continued this tradition and still manufacture matchboxes.
Enters The Joy of Light. This American company manufactures not just plain matchboxes but very special matchboxes with radiant colours and fabulous sometimes quirky designs. “Started from a passion for collecting stick matches as a remembrance of places visited and good times shared”, the Joy of Light currently has eleven collections featuring more than eighty unique designs, and offer custom and private label programs. They specialise in high quality reproduction of both old and new artworks which make elegant gifts or perfect home accessories.
Each 4 inch or 9 inch matchbox consists of a high gloss finish, double lined and color coordinated tray, full striker, and 45-50 matchsticks that have been paraffin dipped to ensure a longer burn time.
By their originality and uniqueness, The Joy of Light matchboxes carry on the almost bygone and instinct tradition of these decorative boxes and will add a simple touch of class to any interior. They also currently fill a void in the market that even a burglar will never be able to take from us. Watch this space to find out the retailers in the UK.