WINDOW WONDERLAND AT JOHN LEWIS



 



Not content with winning the much sought-after 2013 best Christmas television advert with its animated short film The Bear and The Hare and stealing the nation’s (and A-Gent of Style‘s) heart with its heart-tugging story and Lily Allen’s nostalgic cover version of Keane’s ‘Somewhere Only We Know’, John Lewis and
Peter Jones have surpassed themselves this year with offering its customers and any passers-by brilliantly accomplished Christmas window displays that will capture anyone’s imagination.




This year, expect to see reindeer sculpted from Dyson vacuum cleaners,
spatula owls, wolves made out of lamps, penguins made from kettles,
birds fashioned from cutlery, cleaning utensils bunny rabbits, turkeys made with towels and many other creatures of a woodland and arctic ménagerie.



A-Gent of Style was left wide-eyed and enthralled by the astonishing creations when he walked past the Peter Jones store on Sloane Square, Chelsea, a few nights ago. This magical and playful world of small and bigger animals made out of household products, all available from the department store (of course), is the brainchild of creative consultancy Chameleon Visual and über-genius Billie Achilleos,
‘versatile artist and maker of things’ (according to her website), a Technical Arts and Special Effects graduate from Wimbledon College for Art who has worked in opera, theatre, film, window display, advertising and fashion (you might remember her sensational collaboration with Louis Vuitton). Achilleos and an army of model makers have created 188 animals out of more than 7,000 products which were then produced by Setsquare Staging. The entire process took a year.



Robb Bloomer, retail design manager at John Lewis, said: “This year we want to do something a bit more contemporary, a bit more modern, a bit more fun. We want people queuing around the block, so we had to do something a bit different.”


Marvel with A-Gent of Style at this feat of engineering and
creative tour de force and let yourself be transported to this enchanting world. Christmas comes only once a year after all! And make sure you have a very close look through the window panes. The detailing is staggering.






















KB


































And for all of the A-Gentees not living in the UK, here’s the now iconic
(with the Marmite effect) The Bear and the Hare 2013 John Lewis Christmas advert (it gets A-Gent of Style everytime):







One comment


  • hey love,

    hope you are well, just had to comment on your windows email, you would have never thought that the john lewis windows could be so amazing…I feel better that i have seen them through your eyes, you bought these amazing images to me in the comfort of my own home and not surrounded by snotty chavs.

    Thanks for paying attention, this would have passed me by…..

    Hope you are well and have a lovely xmas/ new year, if you are around come over when the guys are back in town

    Nxxxx

    December 17, 2013

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