Another week and another great opportunity was given to A-Gent of Style to experience another inspiring enterprise supporting the excellence of design and craftmanship in the UK .

Last Tuesday, A-Gent of Style attended a private reception for the unveiling of the winning headboard of the Design Grand Prix competition organised by Savoir Beds, one of the UK’s top manufacturers of luxury beds and mattresses, that took place at their King’s Road Showroom.

Now in its third year, the young but growing Savoir Beds’ International Design Grand Prix competition gives entrants the opportunity to work on a ‘live brief’ to design a bespoke upholstered headboard as creatively as possible but within the bounds of what can be achieved by traditional upholstery techniques.

“Here at Savoir Beds, we understand the importance of nurturing and supporting design talent”, says Co-Owner and Managing Director Alistair Hughes “which is why we launched this annual competition. The Design Grand Prix gives us the opportunity to work with a number of talented individuals and design schools on an international scale”.

The winner gets not only the invaluable opportunity to have their headboard design produced commercially by Savoir Beds but also to get some press coverage, have their headboard displayed in Savoir Beds’ flagship showrooms and being offered a luxury weekend in a design capital. This years’ competition received just under fifty entries from various countries around the world and the shortlisted designs were voted by leading designers, writers and editors.

The theme for this year’s competition was “ROYAL”. 2013 has been a ‘royal’ year for Savoir Beds. Collaborating with Historic Royal Palaces, Savoir Beds designed the Royal State Bed that was launched at a party at Kensington Palace in March 2013 and went on display at The Royal State Beds Exhibition at Hampton Court Palace until October.

As this has been such a relevant theme for 2013, Savoir Beds challenged all
Design Grand Prix participants to create their interpretations of “Royal” within the context of luxury interior design and develop headboard designs that bring “Royal” into the bedroom under strict specifications: “Headboard 180cm wide, fabric upholstered and between 60cm and 120cm above mattress level. No visible wooden or metal trim. Fabric budget to not exceed £600 RRP.”

This year’s judges were David Linley, Founder of Linley bespoke furniture and interior design company, Jenny Gibbs, Founder and Principal of KLC,
Gabby Deeming, Decoration Editor of House & Garden, Philippa Clark, Journalist and Stylist for the FT and How to Spend It, and Savoir Beds’ Alistair Hughes, who, after making introductory speeches, revealed the final three winning headboards they had selected and which had been hand-crafted specially for the unveiling.

Without further ado, here are the three 2013 finalists. Drum roll.

In 3rd place: Remy Jarnoux (France) – design: ‘Royal Headboard’

In 2nd place: Olga Becker (Germany) – design: ‘Fleuron’


And in 1st place : Natasha Gupta  (UK; student at KLC) – design: ‘Royal Peacock’


A-Gent of Style thought Natasha’s ‘Royal Peacock’ headboard was quite stunning with its regal and avian references such as the gracious fan shape and its segments, the sumptuous midnight blue hand-woven silk and the variegations of the patterned silk, the iridescence of the buttons representing the eyes of the peacock  and the overall elegance and beauty of the design. Natasha is the second student from KLC to have taken the first prize away. Last year, Tom Carey, a student in the Diploma too, won the competition with his ravishing ‘Airborne’ headboard. The standards keep getting higher and higher each year!

The Savoir Beds story starts in 1905 when it started making beds for The Savoy hotel. With over a century’s experience behind them, Savoir Beds continues to make the world’s most luxurious bespoke beds, available on the market today. “Savoir set out to make beds which provide the best possible night’s sleep”, says Alistair Hughes, owner of Savoir Beds. “Over 100 years on, this remains our aim.”
The fact that a Savoir bed is bespoke not only in terms of support but looks, gives designers an ideal opportunity to bring their creativity to the most important place in the home: the bedroom.


Although the No1 Bed is the most recent addition to the Savoir collection, its design and method of construction date back to the early 1900s, the halcyon days of Edwardian glamour and luxury. Crafted using techniques that require time and skills now beyond the reach of other bed manufacturers, the No1 is the apogee of bespoke bed-making and soft, sumptuous comfort. It is fitting that, in the course of its recent 220-million refit, The Savoy Hotel again turned to Savoir to offer its guests the ultimate sleep experience – and insisted on this queen of all beds for its Royal Suite. A-Gent of Style stayed in the Marlene Dietrich suite last year and can vouch that his nocturnal experience was indeed worth a Design Grand Prix.


Leave a comment


Email(will not be published)*


Your comment*

Submit Comment

© Copyright agentofstyle - Designed by Dentdelion