MAKE IT POP: JEFF KOONS & DOM PERIGNON





Art and champagne. Two of A-Gent of Style‘s favourite things merging together. Heaven.



Contemporary American artist Jeff Koons has teamed up with legendary French luxury champagne maker Dom Pérignon to produce a scaled-down version of his stupendous Balloon Venus sculpture.






Balloon Venus

Balloon Venus

 

In tainted high chromium stainless steel with transparent color coating dress, the special edition sculpture  – only 650 hundreds specimens were created – of this collaborative project houses a bottle of the Rosé Vintage 2003 preciously cradled and guarded by its 2 ft. tall, voluptuous encasement, a modern-day,
goddess-of-wine Venus.






“The gift box was designed by Jeff Koons himself, for both Dom Pérignon Vintage 2004 and Dom Pérignon Rosé Vintage 2003”, explains Dom Pérignon, “with a careful all-embracing conception of the outside and the inside facets. The outside reproduces on a dark background the Balloon Venus for Dom Pérignon matching their colour with the cuvée: pink for the Rosé and yellow for the Blanc. A view of the artist’s studio is visible on the reflective surface of the Balloon Venus and refers to the creative energy of the artist. The image is underlined by Jeff Koons’ signature. From the outside, the gift box extends the feeling of being in the presence of Balloon Venus, as the reproduction sets à 360° view of the object.
The gift box opens to expose the bottle, unveiling first an elaborate design that simulates the iridescent interior of the original sculpture made of high chromium stainless steel with transparent colour coating dress. The iconic Dom Pérignon bottle erupts, exactly as it does from the body of the Balloon Venus
for Dom Pérignon, magnifying the revelation.”









“The bottle foils give a pop-twist to the colour of its cuvée, Dom Pérignon Blanc or Rosé, interpreting the tension between the colours and the dark bottle” adds Koons. “It bears a metallic shield with the same colour layout as the foil and the box. The label plays with coloured surface on the depth of shield, emphasizing its allure, playful and still mysterious.”

 



“‘Dom Pérignon by Jeff Koons’ prolongs the encounter between Dom Pérignon and Jeff Koons”, explains the prestige house’s chef de cave, Richard Geoffroy. “After creating the Balloon Venus for Dom Pérignon Rosé, Jeff Koons transposed its creation and re-designed the iconic codes of Dom Pérignon’s bottle and gift box, by taking inspiration from the shapes and colours of Balloon Venus. This Limited Edition is the ultimate expression of the fruitful collaboration based on absolute shared vision of the power of creation and of collaboration.” 



For the collaborative project, the sculpture with a bottle of champagne will set you back $20,000 USD, ahem, a pop – a bargain considering Koons’s twelve-foot stainless steel sculpture “Balloon Dog” sold for $58.4 million (£36.8m) at an auction at Christie’s in New York two weeks ago, making it the most expensive piece of art by a living artist sold at auction.






 “Venus of Willendorf”, a, 11cm high palaeolithic figurine found in Austria in 1908, dating back to around 23, 000 years BC considered to be one of the earliest known depictions of the human form “proposes a new kind of idol, a modern-day goddess of love who embraces her beholder in reflective curves and suggests fecundity and creation”,  Koons explains. “It’s both masculine and feminine. Well, if you look at the inside – it’s like a Rorschach, but you can pick up on some of the masculine elements, even the shape of the bottle there, and if you look at the Balloon Venus from the front, it’s so fertile.”


 

A pop-up shop was specially created in the Assouline bookshop in Claridge’s where the highly collectable took centre stage. A-Gent of Style was dazzled by this explosion of neon pop shocking pink, a true feast for the eyes, heightening the artist’s trademark creative verve and the creative collision.

 

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For the ‘sweetie dahlings’ amongst us, two less lavish and more accessible limited-edition gift boxes were also created with the Rosé Vintage 2003 and
the Blanc Vintage 2004 going for £330 and £155, respectively,
available at Harvey Nichs.



“Being creative is trying to expand what the possibilities are”,
says Jeff Koons. “Within the gift boxes, we discover, with an exceptional playfulness and intensity, two Vintages of the year: Dom Pérignon 2004—intense, elegant and radiant—and Dom Pérignon Rosé 2003—vibrant, seductive and infringing.
A promise of a both divine and profane experience.”





http://www.youtube.com/watch?v=dwmtUql8h7c




Cheers! and happy Friday!






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