The Campaign for Wool is a global endeavour initiated by
HRH The Prince of Wales in 2010 to raise the profile of wool, promote better understanding and use of its natural and sustainable benefits and also celebrates its beauty, practicality and endless versatility. It raises awareness amongst consumers and encourages collaboration between an international community of woolgrowers, major fashion designers, retailers, manufacturers, artisans and interior designers.

The Campaign has been instrumental in educating consumers about the versatility of wool, and reconnecting them with its myriad uses from luxurious fine merino knitwear to fire-retardant insulation for the home. If you want to know why you should use wool, click here and see all its benefits.

Since its launch, the Campaign for Wool has influenced a new demand for wool on an international scale, and its efforts have seen an outstanding threefold increase in the price farmers receive for their wool.

 Every year, the Campaign for Wool stages Wool Week (14-20 October), a week long festival of events and workshops celebrating wool in all its guises. In its first year, 70 fashion brands, 1,000 carpet independents and leading department stores take part in events across the UK. See the list of events here.

As part of the action packed schedule for the 10 day Wool House showcase,
this Tuesday saw Bridgette Kelly of the British Wool Marketing Board and
Giles Kime from Homes & Gardens hold a “Meet the Designers” event
at Somerset House with Wool House designers Kit Kemp, Josephine Ryan,
Ashley Hicks, Mary Fox-Linton and Wool House curator, Arabella McNie who brought some insights from this introspective and enlightening Q&A session
(click here to see the full transcript).

For the fourth year, Chelsea Harbour Design Centre is proud to be part of the international campaign. An eye-catching pop-up has been specially commissioned to showcase directional wool fabrics and carpets from some of the most important names in the industry. Fun, witty and ingenious, visitors can delight in a playful take on a ‘baa baa’ shop and a ‘chic sheep’ design studio.  


The installation has been created by designer Karina Garrick whose wit and imagination shows the evolution of wool from fleece to interiors. The much-loved Design Centre sheep wait in line to be sheared at the ‘baa baa’ shop while in the design studio tempting wool products encourage passers-by to give fleece a chance. Zingy colours and unusual textures throughout are reflective of how wool offers incredible choice, not necessarily in a traditional way.

A Wool Week design trail has been devised to show visitors where to find wool products in participating showrooms. From woollen fabrics to rugs and carpets, there is a vast array to choose from – everything from the contemporary classic to the cutting-edge cool. A-Gent of Style was invited to a morning breakfast organised by the DCCH yesterday morning to celebrate Wool Week and you won’t be surprised to hear the design trail led him to these baa-tiful cupcakes.

Here is A-Gent of Style‘s panorama of all things wooly. Shear perfection!

Big wool dree by AAmu Song


Tilly Tizzani in a wool coat by Fabiani, Florence, Italy, Queen, March 1961

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